Oakley sponsors L'Etape Brasil for the third consecutive year

The city of Campos do Jordan hosts the fourth stage of L'Etape Brasil by Le Tour de France, after three successful editions in the years 2015, 2016 and 2017, held in the city of Cunha. L'étape is an amateur cycling event that offers athletes and cycling lovers a complete experience of an event in the spirit of the Tour de France, offering sensations very close to what is experienced in the professional environment.

Cheap Oakleys, the leading brand of sports performance cycling glasses, will be present at the event as an official sponsor for the third consecutive year, supporting the largest amateur cycling event in Latin America as well as Team Oakley, comprised of 10 amateur athletes participating in the event proof, defending the brand name. Along with the athletes, Eric Granado, a moto-sponsored rider sponsored by the brand, will be present at the event for his next challenge.

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In addition to the sponsorship, Oakley has an interactive stand, located in the Village L'Étape Brazil, a space reserved for sale and services of the supporting brands, where will be presenting the latest launches of 2018 and accessories of the cycling line, such as the premium Aro 3 helmets and Aro5, which feature perfect optical integration, optimum tuning, aerodynamic performance and thermoregulation.

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According to Fábio Ippolito, marketing manager for Fake Oakley Sunglases in Brazil, the brand presents unique product qualities that improve athletes performance and performance. "Sponsoring the largest amateur cycling event in Latin America is very important for Oakley and for all the athletes who somehow prepare to be here. We are going for the third consecutive year of support and it is a great opportunity to enhance the brand attributes and its specialized products to amateur athletes and sports enthusiasts. "

To provide a greater brand experience at the event, during the race, athletes will undergo the Fake Oakleys Challenge called King and Queen of the Mountain. The challenging section will be identified in the main climb of the race, with a gantry at the beginning and end of a course of 12.6km and 5% inclination. The athlete who completes the stretch in less time will earn an exclusive prize of the brand.